Product Designer & Builder

I design and ship
products — end to end.

Architect and 3D-visualization background, now designing and building software. I take an idea from a blank screen to a live, iterated product — the product thinking, the interface, and the build. Below: two trading-training products I designed and shipped solo, AI-augmented.

Aviv Green — product designer and builder
Product & UX design
Flows, interface, interaction, mobile-first systems — decisions grounded in the user's real job.
Front-end build
React / Next.js, real-time data viz, interactive charting — shipped to production, not mockups.
AI-augmented shipping
I bring the judgment and taste; AI accelerates the code. Idea → live in days, not months.
Case study · 0→1

Two products, designed and shipped solo.

I build and trade markets, and noticed every trading course teaches theory but never lets you practice the decision. So I designed two simulators that train the two hardest moments of a trade — one codebase, two audiences, both live.

Cut It RISK 1% · FTMO
T/P STOP ENTRY
Price hit your stop. CUT NOW →
● Exit discipline · B2C + prop-firm B2B

Cut It

A simulator that trains traders to honor their stop-loss in real time.
Problem

~90% of traders fail prop-firm challenges (FTMO & co.) — and the firms can't tell if it's bad strategy or bad psychology. Traders know the rule "cut your losses" — they just can't execute it when money's on the line.

Insight & design

You can't learn discipline by reading — only by repping the decision under pressure. I designed a candle-by-candle replay on real historical charts where the only choice that matters is when you cut, with risk declared up front like a real risk desk.

Built & iterated

Shipped the full loop — interactive charting, scoring on hesitation, a shareable score. Rebuilt the entire mobile layout to be chart-first and one-screen after testing on my own phone; reworked the risk model from user feedback.

Status

Live, in demand-testing with early users, with a B2B angle: turn discipline into a behavioral score prop firms can screen on.

Next.jsReactTypeScript Lightweight ChartsZustandSupabase
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The Pivot CUP & HANDLE
PIVOT ENTRY
Tap the breakout. +0.4% from pivot ✓
● Entry timing · Retail

The Pivot

A simulator that trains when to buy a breakout, on real historical bases.
Problem

Swing traders learn chart patterns from books, then freeze or chase in the live moment. There was no rep machine for entry timing — every course is passive reading.

Insight & design

Named for Livermore's "pivotal point." You study a real base, then tap the chart to buy — scored on how close to the ideal pivot you entered. One-tap core loop so the skill, not the UI, is the friction.

Built & iterated

Designed a TradingView-style charting UI with touch entry and dragging, a results scorecard with shareable cards, and a didactic onboarding after a friend said he "didn't get what a pivot is." Recolored and rebuilt the read for clarity on mobile.

Status

Live with a freemium ladder (free intro rounds → daily allowance → premium), bundled with Cut It on one account.

Next.jsReactTypeScript Lightweight ChartsDrizzlePostgres
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How I think

A few decisions, not just deliverables.

The work that doesn't show up in a screenshot — the calls that made the products usable.

01

Risk as a session decision, not a slider

Players lock their risk-per-trade before the round — mirroring how a real prop trader declares max loss to a risk desk. It made the training cohere with the actual business it serves.

02

Chart-first, one screen, no scroll

Traders want to see the chart. I moved every control into the thumb zone, collapsed the rest, and killed mobile scrolling entirely — the chart owns the screen.

03

Make the abstract concept tangible

When a test user didn't grasp "pivot," I added a didactic, illustrated onboarding instead of more copy — meeting people who don't already speak the jargon.

04

One codebase, two audiences

Cut It and The Pivot share one backend but never visibly merge — a B2C trader audience, a B2B prop-firm pitch, and two distinct trading styles each need their own front door.

Approach

Designed and shipped, AI-augmented.

I'm not a designer who hands off a Figma file, and not an engineer who needs a spec. I do the part that's getting scarcer: product judgment, design taste, and driving something all the way to shipped — then improving it from real use.

Code is increasingly accelerated by AI, and I lean into that hard. It lets me move from idea to a live, iterating product in days. What I bring is the decisions: what to build, how it should feel, and what to cut.

My background is architecture and 3D visualization — years of translating fuzzy client intent into something precise, buildable, and beautiful. That's the same muscle, pointed at software.

Aviv Green
1
Frame the real problemWhat's the user actually trying to do?
2
Design the decisionFlows & interface around the core moment
3
Build & shipLive in production, AI-accelerated
4
Iterate from real useWatch, learn, cut, refine

Looking for someone who can take an idea to shipped?

I'm open to remote product-design / design-engineer roles and select freelance work. If you need a generalist who designs and builds, let's talk.